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Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t also Bother!

Given that name indicates, this website post describes GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to increase the on-site Search Engine Optimization of a customer. Its function is certainly not to hurt GoDaddy’s reputation but alternatively to greatly help small businesses recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) that is suitable for attaining the salient online existence this is certainly so vital for small enterprises’ survival in this extremely competitive age.

As usual, during our analysis that is preliminary of client’s situation, we made a listing of conditions that required action. To call a couple of, the robots.txt file had not been configured precisely, there have been two variations associated with the webpage and something would have to be 301-redirected to another, there was clearly no Schema.org implemented to markup our client’s company data, reviews and services and products, no map pointing into the Bing+ listing that is local embedded, etc.

We knew that the web site was hosted on GoDaddy’s web site Builder, which we’d no knowledge about, so our concept would be to attempt to perform the optimizations upon it and in case unsuccessful – move the web site to WordPress and hosting that is regular.

That which we learned is the fact that while being the cheapest method to host a site on GoDaddy (that makes it a very cheap option altogether), the internet site Builder didn’t permit you to perform virtually any action that a frequent web web hosting allows one to. GoDaddy promote their device because the most suitable choice because of their non-technical customers – a very easy tool with 100per cent hassle-free setup and upkeep to offer your online business with an appropriate fundamental internet site.

This really is real (the “comfortable fundamental website” component are argued), nonetheless it is simply just what a WordPress website hosted with regular web hosting services provides you with, too, except WordPress is nowhere near as limiting. Listed here is my advice to all or any small businesses – don’t get intimidated by just exactly how “technically demanding” it really is to setup a WordPress website and “undersell” your internet existence to a web page Builder web site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too limiting SEO-, design and development-wise also when it comes to many modest consumers.

Probably the most part that is shocking GoDaddy Website Builder is the fact that you don’t already have use of the FTP in addition to database. You’ll imagine the restricted abilities that derive from this type of limitation. For instance, despite the fact that there was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable since the https://websitebuildertools.org robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The client rep said straight that the objective of GoDaddy site Builder would be to assist fundamental users create a website that is basic something such as a company card. So anything “too advanced level” will be impractical to implement – exact exact exact same applies to our recommendations to 301 redirect one of many house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that pops up is “what can one actually do with GoDaddy Website Builder to make usage of at the very least some basic SEO?”. Well, you are able to nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that could be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped out, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we proposed to the client would be to migrate his GoDaddy site Builder built website to WordPress therefore we can implement all our Search Engine Optimization recommendations. The key concern he previously had been that keeping their web site will end up acutely hard he would have to learn how to deal with WordPress for him because. We made a decision to provide him a consultation that is free get their means around WordPress that will be by no means so much more tough to handle than GoDaddy Website Builder.

If you should be a small company owner and tend to be searching for a good way to generate and keep maintaining a web site, we suggest you purchase web hosting from the well-reputed company and make use of WordPress being a CMS. By doing this you are going to fully be able to use Search Engine Optimization guidelines without having any restrictions.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!