Evgeniy Kiriushin – 1xBet – Taking to the World Glass fight in 52 dialects
Established in 2007, 1xWager is a fast-growing company in the sports betting space, with a platform focused on providing the maximum number of events and the highest level of localisation.
We swept up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and sociable press opportunities in 2018, and planning for this summertime’s FIFA World Glass in Russia.
SBC: What exactly are the biggest lessons learned you have learned, and what exactly are your key focuses on for 2018?
EK: On the main one hand, days gone by season for our company ended up being very intense, but on the other hands it turned out to be rich in all sorts of accomplishments and, of course, lessons. As the most crucial thing, our technique for creating a bookmaker product with the maximum number of events, markets, and the best odds has been worthwhile.
We recognize that we set a very advanced for the entire bookmaker companies’ market and, first, for ourselves. It is not easy to offer wagers on so many occasions in sports activities and live areas at such chances. I could say more; for most present bookmakers this is merely beyond their power. However, we’ve learnt (and the last year only confirms it) that we need to provide customers only a very important thing.
In many ways, our product is actually unique and is developing with an unprecedented acceleration. I think that’s why users from all over the world choose our bookmaker company with increasing rate of recurrence.
The second important lesson for our company was that by creating a high-quality bookmaker product, you become interesting not only to normal users, but also to companions who will be ready to build their business in this field. This year, we observed a great interest inside our system, so we’ve seriously considered the introduction of an unbiased b2b path.
SBC: The World Cup is set to provide a key battleground for bookmakers in 2018; considering that your system has been translated in 49 languages, do you consider localisation will be a stand out feature for 1xBet?
EK: The World Cup is a substantial event for any bookmaker company. Especially when it takes put in place a country where you are the main at the marketplace. I think that we are ready for this event and appearance forward to serious development and attracting a huge number of users from all over the world.
Of course, now the actual fact that our system is translated into 49 dialects (at the start of 2018 there will be 52 of these already), we’ve 24/7 support in 27 dialects, it distinguishes us from competition. I could say that no bookmaker company can boast such a number of localizations which degree of service. Definitely, this is an exceptional feature of the platform, which can only help us to develop success further.
SBC: You have positioned great focus on offering more payment types and currencies than your competitors; how important is it to appeal to different deposit and withdrawal preferences, especially in the big CIS regions?
EK: Stable and various payment methods are essential parts of the service of any bookmaker company. As well as the more of them – 1xbet casino the far more convenient it is perfect for the user in virtually any market. Nowadays, we also exceed any competition at the amount of integrated payment systems.
We are always ready to offer the maximum quantity of methods to deposit a merchant account and withdraw for customers in virtually any market. We think about this to participate our global strategy; if in a few place on the planet customers want to pay with stones or shells, we will be the first ever to provide customers with this service. By the way, we may also be the first ever to open up a bookmaker office on the Moon and Mars.
SBC: How can you effectively utilise your sponsorship of La Liga to market 1xWager products before next summertime’s showpiece event?
EK: Next year, we have very serious programs to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the English Premier Little league and a number of championships in Africa and Latin America. We promise you many surprises. For the time of the 2018 World Glass, we will surely form our marketing activities taking this event into account.
SBC: Social media has been earmarked as an essential component of World Glass promotion; is there a plan set up for 1xWager in this area?
EK: Obviously, yes. As you can see, 1xWager is very mixed up in online marketing area. We spend plenty of effort and money on advertising using all popular networks and sites. Regrettably, the possibilities of SMM-promotion for bookmakers are extremely limited in comparison to other styles of business. However, our company will use any opportunities in this area.